CHiQ

About CHiQ

Group Profile

Honors

BRAND POSITIONING

CHiQ was born in 2014, is a professional information appliance brand that is always innovating in response to consumer demand. It has gradually grown to become a leading provider of cross-platform solutions for smart homes, communities, and cities.

"Smart with Style" conveys CHiQ's mission to blend intelligence with elegance in home living. We are dedicated to enriching consumers' lifestyles with innovative, stylish products that offer comfort and sophistication. Guided by consumer needs, CHiQ continuously evolves its offerings, using smart technology to elevate the home experience for every user.

CHiQ History

2024

CHiQ announced the St George Illawarra Dragons as an official partner for 2024 & 2025.

2023

CHiQ announced its collaboration with the FIS World Cup and its sponsorship of the German Ski Association (DSV), introducing champion athlete Viktoria Rebensburg as its new brand ambassador.

2018

CHiQ sponsored the Belgian national football team, the German Borussia Dortmund football team, the Australian Brisbane Lions team, the Australian F1, and other events, representing Changhong's foray into sports marketing.

2019

Changhong Meiling international was established, integrating TV, Refrigerator, Air Conditioner, household appliances and other overseas product lines, which further promoted the coordinated development of overseas business.

2017

Changhong established the CHiQ brand in Sydney, Australia, marking the CHiQ brand's entry into the international market.

2016

With the theme "Smart Home under Smart Community," Changhong attended CES, presenting the results of the IPP operation platform for IoT to an international audience for the first time, while also marking the global debut of a 95-inch 8K TV.

2014

Changhong launched high-end smart CHiQ series TV/Refrigerator/Air Conditioner, which symbolized the birth of CHiQ Brand.