CHiQ Debuts on Amazon Spain, Advancing Overseas Expansion

On July 15th Changhong Group’s CHiQ brand announced that it will commence selling its full range of TVs and refrigerators on Amazon Spain. On the heels of the strong growth of Changhong Huayi Compressor, the group is continuing the expansion of its TV and refrigerator businesses in the Spanish e-commerce market while exploring new areas, with the aim of steadily advancing overseas expansion.  


Amazon Spain Website


The Android-powered borderless H7A TV series launched on Amazon Spain comes equipped with a host of advanced technologies, including 4K, Dolby Vision and Dolby Audio, delivering an excellent audiovisual experience to consumers. The CHiQ double-door refrigerator meets consumers’ trending expectations with an efficient frequency-conversion compressor backed by air-cooling frost-free technology, in tandem with the multi-channel circulation refrigeration system and a 5.5 L super-large water dispenser. 


Changhong Europe General Manager Mr. Wu said, “CHiQ’s goal and mission is to enable the appliances of the future to better serve consumers through intelligent engines and create a people-centric family interconnection, delivering a whole new level of convenience. CHiQ plans to further explore the Spanish market with the express intent of delivering benefits to consumers through multi-product line collaboration, enhanced e-commerce operations, new and diversified approaches to management in concert with the firm’s next stage of globalization.”


Establishing a presence on Amazon Spain demonstrates CHiQ’s determination to become a key player in the European marketplace. The brand is already well established on e-commerce channels in France and Germany. 


Established in 1958, Changhong Group has evolved into a comprehensive multinational group focusing on the R&D, sales, services and supply chain management of consumer electronics and core components. Changhong formally entered the European market in 2006, quickly followed by the opening up of its Czech facility in 2007. The firm’s European operations have already established a footprint in Germany, France, the Czech Republic, Switzerland, Spain and Poland. The region is Changhong largest market outside of China, contributing more than 30 percent of total overseas sales volume. Since 2018, Changhong has been switching over its product lineups to the CHiQ brand in the European market, focusing on offering high- and middle-end intelligent home appliances that target consumers seeking to upgrade to a more intelligent and convenient lifestyle.