RAND

POSITIONING

CHiQ is a new generation of high-end smart home appliances brand of Changhong, including a full set of domestic home Internet consumer electronics, such as TV sets, refrigerators, air conditioners, small home appliances, etc. CHiQ combines innovation and imagination, and CHiQ will be committed to the future of home appliances to provide better services for people and create a “human-centered” Home Internet to realize a beautiful life which people imagine.

REATIVE

INSPIRATIONS

CHiQ stems from the French word "CHiC", which means fashion, beauty and
elegance.
"CH" stands for China and Changhong while "iQ" stands for smart, and "CHiQ" means:
Smart China, Smart Changhong.

RAND

ESSENCE

CHiQ owns a high-end, fashionable, personalized brand essence and trendy, technical, humanistic  culture ethos. CHiQ is an important carrier of Changhong's brand concept of "Make Your Imagination Fly". CHiQ believes that what technological innovation brings is not technology itself, but to realize and surpass human imagination, realize various imaginary possibilities of life, and create unique and  new joyful experience for consumers.

UTURE

DEVELOP GOAL

CHiQ is a professional information home appliance brand that continuously innovates technology in response to consumer demand. Gradually develops into a leading technology, can provide smart home, smart community, smart city cross-platform solution provider and provide consumers with more intelligent, high-end and fashionable products and services.

Sponsorship